Specialists in Film & TV Equipment Hire, Service & Support


Welcome to Genesis Plus!

We are a Camera Rental House based in Central London.  We have a friendly and experienced hire team ready to help.

All your hire needs can be catered for, ranging from high end large sensor camera brands like Arri, Sony and Canon through to GoPro action cameras. Our comprehensive inventory of equipment includes all the accessories you need for your shoot, ranging from high end Cine Lenses, Lens Control Systems, Sliders and Track & Dollies to self shooter kits.  We stock a range of HMI, LED and Tungsten lighting equipment from key brands such as Astera, Arri, Litegear, Kino Flo, Aladdin and Aputure. These wouldn’t be complete without accessories such as Boom arms, Butterflies, Frames, Softboxes as well as consumable items including Tapes, Polyboards and Foam Core boards.

We also provide custom setups including our Overhead Shooting Rigs and POV helmets each thought through carefully with safety in mind, as well as operator conscious support items such as Easyrigs, Shoulder Rigs and Directors Cages.

With paramount importance placed on quality and support, all equipment is thoroughly cleaned, tested and checked by our experienced engineers and all hires are supported 24 hours a day, 7 days a week.


“The best rental company in London. Knowledgeable, friendly and 100% reliable.”

TopLine Film


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